The Market Entry Framework is a tool taught in all business administration schools and it is used to evaluate<\/p>\n
<\/p>\n
1. Market<\/strong><\/td>\n| 2. Capabilities<\/strong><\/td>\n | 3. Financials<\/strong><\/td>\n | 4. Entry strategy<\/strong><\/td>\n<\/tr>\n | Who are the customers? And what products do they buy today?<\/p>\n | <\/td>\n What are the main differences between the company’s current market and the new market?<\/td>\n | What’s the current financial situation of the client? Does it have spare financial resources to invest?<\/td>\n | When should the company enter the market? Is there a first mover advantage or is it better to wait for a few competitors to try first?<\/td>\n<\/tr>\n | How big is the market? And how fast is it growing?<\/td>\n | Has the company ever done any new market entries in recent years?<\/td>\n | How much will it cost to enter the new market?<\/td>\n | At what speed should the company enter the market? Test a region first, or enter the whole market at once?<\/td>\n<\/tr>\n | How profitable is the market?<\/td>\n | Have other people similar to the client tried to enter the new market in the past? Is there anything we can learn from their attempt?<\/td>\n | What will be the ongoing costs once the market is entered?<\/td>\n | Should the company establish its own entity and have full control? Or should it buy \/ build a Joint Venture with a competitor?<\/td>\n<\/tr>\n | How intense is the competition? Are there more and more players?<\/td>\n | <\/td>\n | What are the expected revenues from the new market? Through which channels \/ customers will they be achieved?<\/td>\n | Should the company control the market entry from its head office? Or should it give a lot of freedom to the new country manager?<\/td>\n<\/tr>\n | How heavily regulated is the market? Are there barriers to entry?<\/td>\n | <\/td>\n | What is the overall expected Return on Investment from the market entry?<\/td>\n | <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | <\/p>\n We will discuss a few consulting cases and show that this framework may not work well when entering foreign market.<\/p>\n","protected":false},"excerpt":{"rendered":" The Market Entry Framework is a tool taught in all business administration schools and it is used to evaluate Entering a new geography. Entering a new product category. 1. Market 2. Capabilities 3. Financials 4. Entry strategy Who are the customers? And what products do they buy today? What are the main differences […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":6,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/posts\/89\/revisions\/126"}],"wp:attachment":[{"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmexconsulting.com\/cms\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |