Brazil in Focus: Unlock Growth with Market Observation & Open Innovation

What new consumer products are gaining traction in Brazil? Which retail outlets are setting the trends? What are your competitors doing — and what technologies are reshaping the market? Our Market Observation and Open Innovation services keep you connected to the pulse of the Brazilian market. From product launches and retail movements to technological innovation […]

Chinese food delivery giant Meituan has entered the Brazilian market with a five-year investment plan totaling $1.1 billion.

The company aims to challenge the dominant local player by offering lower commission rates to restaurants and subsidizing delivery fees for customers. Operating under its international brand, Meituan plans to introduce its superapp model, which integrates food delivery with other services like hotel bookings and financial products. The company intends to recruit 50,000 delivery riders […]

Why U.S. Companies Should Look to Brazil: A New Frontier for Innovation and Growth

When the world’s largest car carrier recently docked in Brazil carrying 7,000 electric vehicles, it wasn’t just a logistics achievement—it was a symbol of Brazil’s rising status in the global economy. This event signals massive opportunity, particularly in emerging industries like electric vehicles, clean energy, and advanced manufacturing. Brazil’s Electric Revolution Is Underway Brazil is […]

Brazil’s GDP Growth Revised Up to 3.2% for 2023

The Brazilian economy demonstrated remarkable resilience in 2023, significantly surpassing initial expectations. The Brazilian Institute of Geography and Statistics (IBGE) revised the economic growth upward from 2.9% to 3.2%. This adjustment, announced in December 2024, reflects stronger economic performance than initially reported. Sectoral Developments Service Sector The service sector, which accounts for over 70% of […]