Brazil in Focus: Unlock Growth with Market Observation & Open Innovation

What new consumer products are gaining traction in Brazil? Which retail outlets are setting the trends? What are your competitors doing — and what technologies are reshaping the market? Our Market Observation and Open Innovation services keep you connected to the pulse of the Brazilian market. From product launches and retail movements to technological innovation […]

Chinese food delivery giant Meituan has entered the Brazilian market with a five-year investment plan totaling $1.1 billion.

The company aims to challenge the dominant local player by offering lower commission rates to restaurants and subsidizing delivery fees for customers. Operating under its international brand, Meituan plans to introduce its superapp model, which integrates food delivery with other services like hotel bookings and financial products. The company intends to recruit 50,000 delivery riders […]