A recent book takes a close look at Apple’s decades-long relationship with China, tracing how one of the world’s most influential companies became deeply enmeshed in the ambitions and realities of a rising superpower. It begins in the late 1990s, when Apple shifted its manufacturing to China, initially to reduce costs. Over time, this evolved […]
Can you afford not to be in China? Talk to us, we’ll help you succeed in China.
Chopsticks sticking upright in rice is considered taboo in many East Asian cultures, especially in Japan and China, because it resembles incense sticks offered to the dead during funerary rites. It’s associated with death and is seen as disrespectful when done at the dining table. Chinese are forgiving. But show that you respect their culture […]
What new consumer products are hitting the shelves in Germany? Which outlets are thriving — and why? What are your competitors doing differently? With our Market Observation and Open Innovation services, you’ll stay on top of every shift in the German market. From product launches and retail trends to emerging technologies and new players, we […]
What new consumer products are gaining traction in Brazil? Which retail outlets are setting the trends? What are your competitors doing — and what technologies are reshaping the market? Our Market Observation and Open Innovation services keep you connected to the pulse of the Brazilian market. From product launches and retail movements to technological innovation […]
Curious which consumer products are thriving in China — or worth adapting for local tastes? Which outlets are setting the pace? What are competitors launching, and which technologies are gaining momentum? With our Market Observation and Open Innovation services, you gain a strategic lens into what’s working in the Chinese market — and why. From […]
We ensure your successful market entry on the ground – secure, efficient, and full of opportunity. We maximize your potential for success, minimize risks, and strengthen your company’s resilience through geostrategic diversification in a changing world. Can you afford not to be in China? Talk to us, we’ll help you succeed in China.
We ensure your successful market entry on the ground – secure, efficient, and full of opportunity. We maximize your potential for success, minimize risks, and strengthen your company’s resilience through geostrategic diversification in a changing world. Can you afford not to be in Brazil? Talk to us, we’ll help you succeed in Brazil.
We ensure your successful market entry on the ground – secure, efficient, and full of opportunity. We maximize your potential for success, minimize risks, and strengthen your company’s resilience through geostrategic diversification in a changing world. Can you afford not to be in Germany? Talk to us, we’ll help you succeed in Germany.
(the picture is not meant in a condescending way and was approved by our Brazilian partners). When people talk about diversity in business, they often focus on team composition, global expansion, or inclusive practices. Rarely, however, do we look at a country’s biological and cultural fabric as a starting point. Brazil, one of the world’s […]
