Lula presents 60 billion dollar plan to re-industrialize the Brazilian industry

The government of President Luiz Inacio Lula da Silva unveiled plans on January 22, 2024 to invest 300 billion reais (60 billion dollars) in Brazil’s industry. The funding is the backbone of a proposal the government is calling “New Industry Brazil,” a comprehensive re-industrialization plan that will provide credit and funding for sectors such as […]

Market Entry Framework

The Market Entry Framework is a tool taught in all business administration schools and it is used to evaluate Entering a new geography. Entering a new product category.   1. Market 2. Capabilities 3. Financials 4. Entry strategy Who are the customers? And what products do they buy today?   What are the main differences […]